SPC

Dr. Mohamed Oteafy

In any kind of business and specially a medical one you need a marketing plan! A marketing plan is an essential part of an overall business plan. A solid marketing strategy is the foundation of a well-written marketing plan so that goals may be achieved. In this course, we offer a simplified process of designing your tailored marketing plan. You will be introduced to Marketing Information systems and you will learn how to identify market segments and targets. You will also learn all about Customer satisfaction and retention.

Description
Curriculum
Instructors
Review

Outlines

" Marketing Plan" 1.0 Introduction 2.0 Marketing Definition and Standard Marketing Model 3.0 A Simple Model of the Marketing Process 4.0 Marketing Mix 5.0 Key Customer Markets 6.0 Fundamental Marketing Concepts 6.1 Needs, wants, and demands 6.2 Segmentation, Targeting and positioning 6.3 Value and satisfaction 6.4 Marketing Channels 7.0 Marketing Philosophy 7.1 Introduction 7.2 History of marketing philosophies 8.0 Marketing Information system 8.1 MIS Part I 8.2 MIS Part II 9.0 How to identify market segments and targets 10.0 How to make differentiation and positioning 11.0 Customer satisfaction and retention

What Will I Learn

you will learn: - Marketing Philosophy - Marketing Information system - How to identify market segments and targets - How to make differentiation and positioning - Customer satisfaction and retention

Creat Your Own Bundle

You can create your bundle by selecting all of the “Learning Modules” you want to learn and click on “Add To Cart”. Proceed to checkout only when you’ve selected all the content you want to learn (at least 3 or more modules). After filling in your registration data and choosing your payment method, you can add the promo code “MYBUNDLE” and proceed to payment. Once it’s confirmed, you will gain access to your content for one year. You will get a 20% DISCOUNT when you create your own bundle (At least 3 or more modules).

Promotions !

* If you register to work on 3 clinical cases of the same category, you will get access to the corresponding learning modules for free. contact us at "promotion@spc-eg.com" and we will help you with registering. * If you want to create your own bundle, select all of the “Learning Modules” you want to learn and click on “Add To Cart”. Proceed to checkout only when you’ve selected all the content you want to learn (at least 3 or more modules). After choosing the payment method, you can add the promo code “MYBUNDLE” and enjoy full-time access for one year. You will get a 20% DISCOUNT when you create your own bundle

1.0 Introduction

1.1 Introduction

2.0 Marketing Definition and Standard Marketing Model

2.1 Marketing Definition and Standard Marketing Model

3.0 A Simple Model of the Marketing Process

3.1 A Simple Model of the Marketing Process

4.0 Marketing Mix

4.1 Marketing Mix

5.0 Key Customer Markets

5.1 Key Customer Markets

6.0 Fundamental Marketing Concepts

6.1 Needs, wants, and demands
6.2 Segmentation, Targeting and positioning
6.3 Value and satisfaction
6.4 Marketing Channels

7.0 Marketing Philosophy

7.1 Introduction
7.2 History of marketing phylosophies

8.0 Marketing Information system

8.1 MIS Part I
8.2 MIS Part II

9.0 How to identify market segments and targets

9.1 How to identify market segments and targets

10.0 How to make differentiation and positioning

10.1 How to make differentiation and positioning

11.0 Customer satisfaction and retention

11.1 Customer satisfaction and retention

Dr. Mohamed Oteafy

DR. Mohamed Al- Oteafy spent years observing the Egyptian pharmaceutical market, especially the community pharmacy field. He concluded there is a need for a practical approach that helps pharmacists in their practical life whether they’re newly graduates or others who want to establish their own pharmacies. He has many experiences in the field including being a Foreign Trade Manager of Four-H Pharma Company.